Retail / Hospitality

Roll'd, Eastland

LOCATION: Ringwood

In addition to large scale fitout projects for new tenancies, Affordable Fitouts also do fitout upgrades for existing stores. Roll'd Vietnamese street food, chose Affordable Fitouts to help with the upgrading of their store at Eastland. The project included providing a new look for the counter and ceilings, and installing revitalised branding and signage throughout. 

The first task was to remove the existing counter, wall tiles, and dismantle the old signage. The team installed new pine panelling on the walls and a new service counter. The front of the counter was overhauled with new grey tiles in a brick pattern.The curved ceiling was upgraded with new paint and a red LED light pattern, shaped to resemble a city-scape. 

New signage comprised a series of internally illuminated and neon signs, including the Roll’d logo and the word ‘Vietnamese’. The new signs were installed on the ceiling, next to the menu on the rear wall, on timber wall panelling and on the external blade sign. The result was a fresh, contemporary look  for the store and an impressive revitalised brand for Roll’d.

Last updated on Friday, July 9th 2021

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