Retail / Hospitality

Pretzel, Westfield Knox

LOCATION: Wantirna South, Melbourne VIC

Home is where the Pretzel is! Pretzel is a fun, youthful brand that’s all about creating the most delectable sweet and savoury pretzels. Affordable Fitouts were selected to install and project manage the fitout of the new Pretzel store at Westfield Knox in Wantirna South.

The focal point of the fitout is a bright pink steel shipping container that forms the main structure for the kitchen and store counter. The industrial, minimalist style continues with brickwork inside and out as the foundation for bench seating, pink fluro lighting, pink powder coated fixtures and lighting.

The highlight of the fitout was the installation and modification of the shipping container. Once installed, the shell was extensively modified to accommodate staff access and in order to install the kitchen and store counter. The floor was resurfaced and finished with a hard wearing, waterproof epoxy coating, and new ceilings were constructed. Extensive brickworks were completed for the kitchen, as the foundation for customer bench seating inside and outside, and for planter boxes. A gleaming white stone benchtop was installed for the shop counter, with gloss pink subway tiles behind. Aluminium mesh frames were installed on the walls and floors as a feature of the store design.

The candy pink retro appeal of the Pretzel brand continued throughout the store with pink powder coating applied to fixtures and lighting. The result was a truly unique fitout, combining retro and cool industrial styles, perfectly matched to the Pretzel brand personality.

Last updated on Friday, July 9th 2021

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